Entrepreneurial Brainstorming session N.2: MyMessage.tv
MyMessage.tv would basically be the Internet gateway of a real satellite television channel, the television channel of the People.
People vote (through the Internet, mobile phones, fax & telephone) for plannings, and the TV shows & programs to fill plannings in. Commercial broadcasting time will be broken down through an auction system: advertisers will be required to bid in order to obtain the targeted commercial timeframes.
People will also vote for the best commercials, which will be granted free prime-time spots to be allocated to charities. Basically, the winning advertiser will give out its commercial time to a charity it will have chosen.
Again, people will send donations (Internet, mobile phones, etc.). Biggest donators (individuals or organizations) will be granted free prime-time spots and be able to chose the advertising (politics, environment, themselves talking, their company, etc.) they´d like to watch.
This way, there would be no more program nobody would want to see. People will feel they entertain more wisely, spend their time & money better, & contribute to fighting poverty & diseases.
To make it short, MyMessage.tv is a TV channel inspired by eBay, LastMinute, Kiva & Wikipedia.
People vote (through the Internet, mobile phones, fax & telephone) for plannings, and the TV shows & programs to fill plannings in. Commercial broadcasting time will be broken down through an auction system: advertisers will be required to bid in order to obtain the targeted commercial timeframes.
People will also vote for the best commercials, which will be granted free prime-time spots to be allocated to charities. Basically, the winning advertiser will give out its commercial time to a charity it will have chosen.
Again, people will send donations (Internet, mobile phones, etc.). Biggest donators (individuals or organizations) will be granted free prime-time spots and be able to chose the advertising (politics, environment, themselves talking, their company, etc.) they´d like to watch.
This way, there would be no more program nobody would want to see. People will feel they entertain more wisely, spend their time & money better, & contribute to fighting poverty & diseases.
To make it short, MyMessage.tv is a TV channel inspired by eBay, LastMinute, Kiva & Wikipedia.
posted by Jeremy Fain at
10:40 AM
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5 Comments:
You really do believe in the goodwill and the enthusiasm of people.
So, if I this time understood correctly, the problem MyMessage.tv solves is that current television is full of program's no-one wants to see?
The dangerous fallacy here is that you, Jeremy, do not represent the People. You're in a small minority. You're well educated, urban, employed, young European man. One of the hardest targets day-time television and advertisers have.
Does the People really want/need this kind of channel? Or is it just you and me?
I do agree with you that the current model of television channels is antique. Modern urban young people are not letting television schedule run their life. That's why we have bittorrent and active tv-capping warez groups so we can watch the few interesting tv shows whenever we want... =)
By
Kari, at 8/10/2006 12:22:00 PM
Kari, think twice: what about the hundred million users of MySpace, YouTube, Google Video? Isn´t the triple-digits monthly growth of videocasting a direct consequence of more boring and low-quality TV than ever? On all these online video services, people come to watch programs they´ve chosen. People want power! User-generated content websites work perfectly. MyMessage.tv´s mission statement is to reproduce in the reality, offline, the democratic wind that has been blowing on the Internet. MyMessage.tv will give the people what they want.
By
Jeremy Fain, at 8/10/2006 12:35:00 PM
Which percentage of YouTube, Google Videos et al has been rights cleared? Their spotty business model is dependant on legally gray material. But you're right, TiVos, YouTubes and Bittorrent all point out that the push-mentality of current tv programming is not what we want. What you're planning sounds like YouTube, where everyone watches the same stream, where they can vote on the next show. I believe, the power of YouTube et al is that everyone is watching different shows at the same time (i.e. it's not giving people what they want, it's giving people what majority wants). The iTunes model is near my preferred method where I can get shows whenever I want after they're published and watch them whenever I want. This is how books and DVDs and other thing you buy works. This has many same characteristics of the battle between radio and iPod.
Video on internet is still evolving (but quite rapidly!), but one things still sure. Satellite/cable is still the preferred method for transportation of video, no matter if you like what's on or not. Real-time (HD)TV over IP is still a pipe dream.
Isn't it strange that "Funniest homevideos" is the worst show ever on television, but on the internet, is flourishing like nothing else? Are people on the net more interested in genuine real life oddities than well-written drama that even shows like Las Vegas (my favourite, btw) are in comparision? =)
If digg is the poster boy for this new "democracy" you speak of, I'm afraid, real afraid.
I'd put my money in RSS/Podcast+iTunes+Bittorrent -infrastructure. But that's just how I'd like it. There may very well be a audience for interactive TV and what I recall, it's been tried in some forms before.
By
Kari, at 8/10/2006 01:01:00 PM
You´re making sort of a point. However, baby boomers are papy booming: unlike TV, no everybody has access to the RSS / Podcast + iTunes + Bittorrent you´re mentioning.
The dangerous fallacy here is that you, Kari, do not represent the People. You're in a small minority. You're well educated, urban, employed, young European man. One of the hardest targets day-time television and advertisers have ;-)
TV is the epitome of mass media. And MyMessage.tv aims at masses, not at an elite. Few people can understand (and afford) the RSS / Podcast + iTunes + Bittorrent set.
By
Jeremy Fain, at 8/10/2006 01:25:00 PM
Two posts by French Blogging Evangelist Loïc Le Meur, both supporting Kari´s viewpoint rather than mine:
The Future of Television: RSS ?
http://www.loiclemeur.com/english/2006/08/the_future_of_t.html
Teens spend 600% more time online than on TV
http://www.loiclemeur.com/english/2006/08/teens_spend_600.html
By
Jeremy Fain, at 8/10/2006 04:07:00 PM
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