IT Addict, "High Tech made Simple" / This blog has moved to www.jeremyfain.net

Wednesday, June 21, 2006

Internet advertising revenues


Number of single visits monthly
Monthly revenues (€)
30.000 90
12.000 100
18.000 150
48.900 5
4.500 53
75.000 1.300
150.000 60
84.000 750
660.000 65
747.000 137
240.000 60
150.000 100
600 90
999.990 200
330.000 2.200
199.950 220

The table above reflects a little research I´ve done, asking people I know who have websites how many visitors their counting tools (Xiti, Urchin, etc.) say they have, and how much money they make monthly (1€ = 1.23$ today). All websites are France-based and in French (English language websites tend to derive more traffic and hence make more money), in very diverse areas such as: gastronomy, sex, sports, personal blog, art, aero modelling, video games, media, etc.

The question of Internet advertising revenues is largely unsolved. When trying to write your business plan, it´s pretty likely that you´ll end up assuming completely bullish Internet revenue derived from advertising. Actually, for most amateur websites, Internet advertising revenues allow to cover running charges like ISP, domain name, and yearly space rental.

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